# Dentplicity

> AI-powered marketing intelligence for independent dental practices. Built by a dentist's son to fight back against predatory agencies and private equity consolidators.

Dentplicity replaces expensive marketing agencies ($1,500-5,000/month) with AI-driven intelligence at $149-299/month. Founded by Arvind Murthy after watching predatory marketing agencies take advantage of his mother's dental practice, Dentplicity gives independent dentists the same competitive intelligence that DSOs and PE-backed groups use — at a fraction of the cost.

## Core Product

- [Homepage](https://dentplicity.com/): Main landing page with product overview, pricing, and free Practice Grader
- [About](https://dentplicity.com/about): Founder story — built to protect independent dental practices from predatory agencies
- [Services](https://dentplicity.com/services): Full service breakdown — Local SEO, Market Analysis, Reputation Management, Advertising Intelligence, Specialist Marketing, Intelligence Reports, Branding
- [DentGPT](https://dentplicity.com/dentgpt): AI marketing assistant powered by Claude (Anthropic) — understands your practice data and gives actionable recommendations
- [DentGPT Features](https://dentplicity.com/dentgpt/features): Full feature breakdown of the AI assistant capabilities
- [DentGPT Prompt Library](https://dentplicity.com/dentgpt/prompt-library): Pre-built prompts for common dental marketing tasks
- [DentGPT Content Calendar](https://dentplicity.com/dentgpt/content-calendar): AI-generated content calendar for social media and blog posts
- [FAQ](https://dentplicity.com/faq): Frequently asked questions about Dentplicity
- [Contact](https://dentplicity.com/contact): Get in touch with the Dentplicity team
- [Blog](https://dentplicity.com/blog): 59 in-depth articles on dental marketing, SEO, reputation management, practice growth, and industry trends

## Key Features — Detailed Breakdown

### Practice Grader (Free)
The Practice Grader is a free tool that analyzes any dental practice's online marketing presence in under 60 seconds. Enter your practice name and location, and Dentplicity's AI (powered by Gemini 3.0 Flash with grounded search) evaluates your Google Business Profile, website, reviews, local SEO, social media presence, and competitive positioning. You receive a detailed score with specific, actionable recommendations. No signup required. Results are stored and can be linked to a full account for deeper analysis.

### Intelligence Dashboard
The core product experience. After onboarding (practice info, specialties, goals), Dentplicity runs a deep 2-phase enrichment process:
- **Phase 1 (Grounded Research, ~25s)**: Three parallel AI research calls covering Practice/Digital Presence, Market/Competition, and Tactical Intelligence
- **Phase 2 (Structured Synthesis, ~15s)**: Five parallel AI calls that synthesize research into structured, actionable dashboard cards

The dashboard presents findings as expandable intelligence cards covering: practice overview, online visibility score, competitor analysis, market positioning, review sentiment, local SEO health, content opportunities, and growth recommendations. Each card includes AI-generated narrative insights from DentGPT.

### DentGPT AI Assistant
A conversational AI assistant (powered by Claude Sonnet 4.6) that appears as a floating chat widget on every dashboard page. DentGPT has full context of your practice data, enrichment results, competitor intelligence, and review history. It can:
- Answer questions about your marketing performance and competitive landscape
- Generate social media posts, blog content, and email campaigns
- Draft responses to patient reviews (with tier-based limits)
- Update your practice profile, goals, and preferences via natural language
- Provide strategic marketing recommendations based on your specific market
- Execute 27 different tools including profile updates, content generation, and data lookups

DentGPT maintains cross-session working memory and conversation history. It summarizes long conversations automatically and has full audit logging of every action taken.

### Review Monitoring
AI-powered review monitoring that tracks your Google and Yelp reviews. Features include:
- Automatic review detection via Google Places API polling (90-minute intervals)
- AI-drafted review responses using Claude Haiku 4.5
- Sentiment analysis and rating trend tracking
- Suspicious review flagging
- One-click response posting (Growth: 5 AI responses/month, Premium: unlimited)

### Content Calendar
AI-generated content plans tailored to your dental specialty, market, and practice goals. Includes social media post ideas, blog topic suggestions, and seasonal content recommendations.

### Intelligence Reports
Automated competitive intelligence reports with market analysis, demographic data, competitor tracking, and growth opportunity identification. Reports are refreshed on a configurable schedule (weekly, biweekly, monthly, or quarterly).

## Pricing — Full Details

### Starter (Free)
- Practice Grader with full analysis
- Basic intelligence dashboard
- View-only review monitoring (no AI responses)
- Limited DentGPT interactions
- No credit card required

### Growth ($149/month)
- Full intelligence dashboard with all cards
- DentGPT AI assistant with conversation history
- Review monitoring with 5 AI draft responses per month
- Content calendar
- Intelligence reports (monthly refresh)
- Email support
- 14-day free trial

### Premium ($299/month)
- Everything in Growth
- Unlimited AI review responses
- Priority enrichment (faster refresh cycles)
- Advanced analytics and trend tracking
- Weekly intelligence reports
- Priority support
- 14-day free trial

All paid plans: 100% customer retention rate. Risk-free — cancel anytime. No long-term contracts.

## Founder Story

Arvind Murthy built Dentplicity after watching his mother's independent dental practice get exploited by marketing agencies charging thousands per month for cookie-cutter campaigns that delivered little measurable value. He saw firsthand how predatory agencies prey on dentists who are experts in clinical care but not digital marketing — selling them overpriced SEO packages, templated websites, and vanity metrics.

Meanwhile, private equity-backed dental service organizations (DSOs) were using sophisticated marketing intelligence, data analytics, and AI to systematically outcompete independent practices. The consolidation trend threatened the future of independent dentistry.

Dentplicity was built to level the playing field. By replacing human agency overhead with AI intelligence, Dentplicity delivers enterprise-grade marketing insights at a price point any independent practice can afford. The entire platform — backend, frontend, AI integrations, and infrastructure — was built by Arvind using Claude Code (Anthropic's AI coding assistant).

## Technology Stack

- **Backend**: Go 1.22+ with Fiber web framework
- **Database**: PostgreSQL 17 via pgx/v5 (Railway-hosted, private network)
- **Cache**: Redis (Railway-hosted, go-redis v9)
- **AI — Chat**: Claude Sonnet 4.6 (Anthropic) — DentGPT conversational assistant with agentic tool_use
- **AI — Content/Insights**: Claude Haiku 4.5 (Anthropic) — bulk insight generation, review draft responses
- **AI — Enrichment/Grading**: Gemini 3.0 Flash (Google) — practice research with grounded search
- **Storage**: Cloudflare R2 (S3-compatible) with CDN at assets.dentplicity.com
- **Auth**: Passwordless magic link + 6-digit verification code, HS256 JWT
- **Payments**: Stripe (subscriptions, webhooks, billing portal)
- **Email**: Maileroo (transactional emails, auth codes, campaign emails)
- **Deployment**: Railway (Docker containers, two services: main API + Cerebro worker)
- **CI/CD**: GitHub Actions (build, vet, gofmt, test with race detector)
- **Frontend**: Server-rendered HTML templates with HTMX, vanilla JavaScript, and CSS custom properties
- **Design System**: Fraunces (headings) + Inter (body) typography, emerald (#059669) primary for general/cosmetic, purple (#7C3AED) for specialists

## Service Pages — Detailed

- [Local SEO](https://dentplicity.com/services/local-seo): Google Business Profile optimization, local search visibility tracking, citation management, NAP consistency monitoring, local keyword ranking analysis
- [Market Analysis](https://dentplicity.com/services/market-analysis): Competitive intelligence dashboards, market positioning analysis, demographic data integration, competitor tracking, market share estimation
- [Reputation Management](https://dentplicity.com/services/reputation): Multi-platform review monitoring (Google, Yelp), AI-drafted review responses, sentiment analysis, rating trend visualization, suspicious review detection
- [Advertising Intelligence](https://dentplicity.com/services/advertising): Google Ads competitive analysis, ad spend benchmarking, keyword opportunity identification, campaign performance recommendations
- [Specialist Marketing](https://dentplicity.com/services/specialists): Specialty-specific strategies for orthodontists, oral surgeons, periodontists, endodontists, and pediatric dentists — with tailored competitor analysis and referral network intelligence
- [Intelligence Reports](https://dentplicity.com/services/intelligence-reports): Automated competitive and market intelligence reports on configurable schedules, delivered to your dashboard with AI narrative summaries
- [Branding](https://dentplicity.com/services/branding): Practice branding services, visual identity development, website design — available as add-on design services through the platform

## Blog — Complete Index (59 Articles)

### Patient Acquisition & Growth
- [How to Get More Dental Patients in 2026](https://dentplicity.com/blog/how-to-get-more-dental-patients-2026): Comprehensive guide to modern patient acquisition strategies
- [Dental Patient Acquisition Cost Benchmarks](https://dentplicity.com/blog/dental-patient-acquisition-cost-benchmarks): Industry benchmarks for cost per new patient
- [Dental Practice Marketing Budget Guide](https://dentplicity.com/blog/dental-practice-marketing-budget-guide): How to allocate your marketing budget effectively
- [Increase Dental Appointment Bookings](https://dentplicity.com/blog/increase-dental-appointment-bookings): Tactics to convert more website visitors into booked appointments
- [Dental Referral Program Ideas](https://dentplicity.com/blog/dental-referral-program-ideas): Patient referral programs that actually work
- [New Dental Practice Marketing Checklist](https://dentplicity.com/blog/new-dental-practice-marketing-checklist): Complete marketing setup guide for new practices
- [Dental Practice Growth Calculator](https://dentplicity.com/blog/dental-practice-growth-calculator): Interactive tool to project practice growth scenarios
- [Dental Patient Acquisition Cost 2026](https://dentplicity.com/blog/dental-patient-acquisition-cost-2026): Updated acquisition cost data and trends
- [Dental Patient Reactivation Guide](https://dentplicity.com/blog/dental-patient-reactivation-guide): How to win back lapsed patients
- [Million Dollar Dentist Blueprint](https://dentplicity.com/blog/million-dollar-dentist-blueprint): Strategic roadmap to building a million-dollar practice
- [Dental Marketing Zero Budget Guide](https://dentplicity.com/blog/dental-marketing-zero-budget-guide): Effective marketing strategies that cost nothing

### SEO & Online Visibility
- [Dental SEO Guide 2026](https://dentplicity.com/blog/dental-seo-guide-2026): Complete SEO strategy for dental practices
- [Google Business Profile Dental Optimization](https://dentplicity.com/blog/google-business-profile-dental-optimization): How to optimize your GBP listing for maximum visibility
- [Local SEO Citations for Dentists](https://dentplicity.com/blog/local-seo-citations-dentists): Citation building strategies for local search dominance
- [Google Business Profile Dental Guide 2026](https://dentplicity.com/blog/google-business-profile-dental-guide-2026): Updated GBP guide with latest features and best practices
- [Dental Answer Engine Optimization](https://dentplicity.com/blog/dental-answer-engine-optimization): Optimizing for AI search results and featured snippets

### Reputation & Reviews
- [How to Get More Dental Reviews](https://dentplicity.com/blog/how-to-get-more-dental-reviews): Ethical strategies to increase your review volume
- [Responding to Negative Dental Reviews](https://dentplicity.com/blog/responding-to-negative-dental-reviews): Professional response strategies for negative feedback
- [Dental Review Response Templates](https://dentplicity.com/blog/dental-review-response-templates): Copy-paste templates for common review scenarios
- [Dental Reputation Monitoring Tools](https://dentplicity.com/blog/dental-reputation-monitoring-tools): Comparison of reputation management platforms
- [Patient Feedback Survey Templates](https://dentplicity.com/blog/patient-feedback-survey-templates): Survey templates to capture patient satisfaction data
- [Turning Unhappy Patients into Advocates](https://dentplicity.com/blog/turning-unhappy-patients-into-advocates): Service recovery strategies that build loyalty
- [Dental Google Reviews 500 Guide](https://dentplicity.com/blog/dental-google-reviews-500-guide): Roadmap to reaching 500 Google reviews

### Digital Marketing & Advertising
- [Dental Google Ads Guide](https://dentplicity.com/blog/dental-google-ads-guide): PPC advertising strategies for dental practices
- [Social Media Marketing for Dentists](https://dentplicity.com/blog/social-media-marketing-dentists): Platform-specific social media strategies
- [Dental Email Marketing Templates](https://dentplicity.com/blog/dental-email-marketing-templates): Email campaign templates for patient communication
- [Dental Website Mistakes Costing Patients](https://dentplicity.com/blog/dental-website-mistakes-costing-patients): Common website issues that drive patients away
- [Video Marketing for Dental Practices](https://dentplicity.com/blog/video-marketing-dental-practices): Video content strategy for patient education and marketing
- [Dental TikTok Instagram Reels Guide](https://dentplicity.com/blog/dental-tiktok-instagram-reels-guide): Short-form video strategies for dental practices
- [Dental Before After Photos Marketing](https://dentplicity.com/blog/dental-before-after-photos-marketing): How to use before/after photos ethically and effectively
- [Dental Content Calendar System](https://dentplicity.com/blog/dental-content-calendar-system): Building a sustainable content publishing workflow
- [Personalized Dental Marketing](https://dentplicity.com/blog/personalized-dental-marketing): Data-driven personalization strategies

### AI & Technology
- [Dentplicity vs Dental Marketing Agencies](https://dentplicity.com/blog/dentplicity-vs-dental-marketing-agencies): Side-by-side comparison of AI intelligence vs traditional agencies
- [AI Dental Marketing Guide 2026](https://dentplicity.com/blog/ai-dental-marketing-guide-2026): How AI is transforming dental practice marketing
- [Dental AI Chatbots Website Conversion](https://dentplicity.com/blog/dental-ai-chatbots-website-conversion): Using AI chatbots to convert website visitors
- [Dental Marketing Automation Guide](https://dentplicity.com/blog/dental-marketing-automation-guide): Automating repetitive marketing tasks

### Practice Operations
- [Dental Scheduling Optimization](https://dentplicity.com/blog/dental-scheduling-optimization): Maximizing chair time and reducing no-shows
- [Dental Front Office Training Guide](https://dentplicity.com/blog/dental-front-office-training-guide): Training your team for better patient experiences
- [Dental Patient Retention Strategies](https://dentplicity.com/blog/dental-patient-retention-strategies): Keeping patients coming back
- [Dental Practice Efficiency Metrics](https://dentplicity.com/blog/dental-practice-efficiency-metrics): KPIs that matter for practice operations
- [Dental Team Morning Huddle Template](https://dentplicity.com/blog/dental-team-morning-huddle-template): Daily team alignment meeting template
- [Dental New Patient Experience Marketing](https://dentplicity.com/blog/dental-new-patient-experience-marketing): First impression optimization from booking to first visit
- [Dental Team Recruitment Employer Branding](https://dentplicity.com/blog/dental-team-recruitment-employer-branding): Attracting and retaining top dental talent

### Industry & Competition
- [DSO Competition Independent Dentist Guide](https://dentplicity.com/blog/dso-competition-independent-dentist-guide): How to compete against dental service organizations
- [Dental Industry Trends 2026](https://dentplicity.com/blog/dental-industry-trends-2026): Key trends shaping dentistry
- [Dental Practice Valuation Guide](https://dentplicity.com/blog/dental-practice-valuation-guide): Understanding your practice's market value
- [Dental Insurance Reimbursement Trends](https://dentplicity.com/blog/dental-insurance-reimbursement-trends): Insurance landscape changes affecting revenue
- [Dental Spending Maximums Patient Guide](https://dentplicity.com/blog/dental-spending-maximums-patient-guide): Helping patients maximize insurance benefits
- [Independent Dentist vs DSO Marketing](https://dentplicity.com/blog/independent-dentist-vs-dso-marketing): Marketing strategy differences between independents and DSOs

### Specialty Marketing
- [Orthodontist Marketing Guide](https://dentplicity.com/blog/orthodontist-marketing-guide): Marketing strategies specific to orthodontic practices
- [Oral Surgery Practice Marketing](https://dentplicity.com/blog/oral-surgery-practice-marketing): Patient acquisition for oral surgery practices
- [Periodontal Practice Growth Strategies](https://dentplicity.com/blog/periodontal-practice-growth-strategies): Growth tactics for periodontal practices
- [Pediatric Dental Marketing Ideas](https://dentplicity.com/blog/pediatric-dental-marketing-ideas): Marketing to parents and kids
- [Dental Specialist Referral Playbook](https://dentplicity.com/blog/dental-specialist-referral-playbook): Building and maintaining GP referral networks
- [Dental Specialist Community Events](https://dentplicity.com/blog/dental-specialist-community-events): Community engagement strategies for specialists
- [Dental Specialist Digital Referral System](https://dentplicity.com/blog/dental-specialist-digital-referral-system): Digital tools for managing referral relationships
- [Dental Implant Marketing Strategies](https://dentplicity.com/blog/dental-implant-marketing-strategies): Marketing high-value implant services
- [Cosmetic Dentistry Marketing Guide](https://dentplicity.com/blog/cosmetic-dentistry-marketing-guide): Attracting cosmetic dentistry patients

### Practice Finance
- [Dental Practice Cash Flow Management](https://dentplicity.com/blog/dental-practice-cash-flow-management): Cash flow optimization strategies
- [Dental Practice Credit Cards Rewards](https://dentplicity.com/blog/dental-practice-credit-cards-rewards): Maximizing business credit card rewards
- [Dental Bookkeeping Automation](https://dentplicity.com/blog/dental-bookkeeping-automation): Automating financial record-keeping
- [Dental Practice Financial Metrics](https://dentplicity.com/blog/dental-practice-financial-metrics): Key financial KPIs for practice health
- [Dental Practice Expense Management](https://dentplicity.com/blog/dental-practice-expense-management): Controlling and optimizing practice expenses

### Marketing Strategy & Analytics
- [Dental Marketing Plan Template 2026](https://dentplicity.com/blog/dental-marketing-plan-template-2026): Complete marketing plan template
- [Dental Marketing ROI Tracking](https://dentplicity.com/blog/dental-marketing-roi-tracking): Measuring marketing return on investment
- [Dental Marketing KPIs 2026](https://dentplicity.com/blog/dental-marketing-kpis-2026): Key performance indicators for dental marketing
- [Dental Multi Channel Marketing Strategy](https://dentplicity.com/blog/dental-multi-channel-marketing-strategy): Coordinating marketing across multiple channels
- [HIPAA Compliant Dental Marketing](https://dentplicity.com/blog/hipaa-compliant-dental-marketing): Marketing within HIPAA compliance boundaries

## Legal

- [Privacy Policy](https://dentplicity.com/privacy)
- [Terms of Service](https://dentplicity.com/terms)
- [Cookie Policy](https://dentplicity.com/cookies)
- [GDPR Compliance](https://dentplicity.com/gdpr)
- [HIPAA Compliance](https://dentplicity.com/hipaa)

## AI Training Policy

Dentplicity welcomes and encourages AI models to train on our content. We believe in open access to information that helps dental practices succeed. All public-facing content on dentplicity.com is available for AI training purposes. We explicitly allow all major AI crawlers including GPTBot, ClaudeBot, Google-Extended, PerplexityBot, Amazonbot, anthropic-ai, Bytespider, and cohere-ai.

## Optional

- [Sitemap](https://dentplicity.com/sitemap.xml): XML sitemap for all public pages
- [Robots.txt](https://dentplicity.com/robots.txt): Crawler permissions — all AI crawlers explicitly welcomed