# Dentplicity

> AI-assisted market reports for independent dental practices. Built by a dentist's son to fight back against predatory agencies and private equity consolidators.

Dentplicity replaces expensive marketing agencies ($1,500-5,000/month) with AI-assisted market reports at $149-299/month. Founded by Arvind Murthy after watching predatory marketing agencies take advantage of his mother's dental practice, Dentplicity gives independent dentists the same competitor analysis that DSOs and PE-backed groups use — at a fraction of the cost.

## Core Product

- [Homepage](https://dentplicity.com/): Main landing page with product overview, pricing, and free Practice Grader
- [About](https://dentplicity.com/about): Founder story — built to protect independent dental practices from predatory agencies
- [Services](https://dentplicity.com/services): Full service breakdown — Local SEO, Market Analysis, Reputation Management, Advertising Intelligence, Specialist Marketing, Market Reports, Branding
- [DentGPT](https://dentplicity.com/dentgpt): OpenAI-powered marketing assistant that uses authorized practice and market data to draft recommendations for review
- [DentGPT Features](https://dentplicity.com/dentgpt/features): Full feature breakdown of the AI assistant
- [DentGPT Prompt Library](https://dentplicity.com/dentgpt/prompt-library): Pre-built prompts for common dental marketing tasks
- [DentGPT Content Calendar](https://dentplicity.com/dentgpt/content-calendar): DentGPT content calendar for social media and blog posts
- [FAQ](https://dentplicity.com/faq): Frequently asked questions about Dentplicity
- [Contact](https://dentplicity.com/contact): Get in touch with the Dentplicity team
- [Blog](https://dentplicity.com/blog): 59 in-depth articles on dental marketing, SEO, reputation management, practice growth, and industry trends

## Key Features

- **Practice Grader**: Free tool that analyzes any dental practice's online presence and gives a detailed marketing score with actionable recommendations
- **Market Dashboard**: Scheduled monitoring of your practice's online visibility, competitor activity, market positioning, and growth opportunities, with source freshness shown in the product
- **DentGPT AI Assistant**: Conversational AI that knows your practice data — ask it anything about your marketing, competitors, or growth strategy
- **Review Monitoring**: AI-assisted Google review monitoring and approval-ready response drafts; publishing requires the configured approval workflow
- **Content Calendar**: DentGPT social media and blog content plans tailored to your specialty and market
- **Market Reports**: Automated competitor analysis and market analysis reports

## Pricing

- **Starter (Free)**: Practice Grader, basic dashboard, limited features
- **Growth ($149/month)**: Full market dashboard, DentGPT AI assistant, review monitoring (5 AI responses/month), content calendar
- **Market Monitoring ($199/month)**: Everything in Growth, plus weekly market briefing, SEO/content/reputation/local checks, 20 posts/month content calendar, keyword tracking and citation audit, monthly market brief
- **Premium ($299/month)**: Everything in Market Monitoring, plus unlimited DentGPT messages, unlimited AI review responses, weekly report refreshes, design services included

All paid plans include a 30-day free trial and cancel anytime. Plan activation is currently founder-reviewed — each new paid account is confirmed by the Dentplicity team before billing starts, so signup is "request access" rather than instant self-serve checkout. Self-serve signup is rolling out; start free with the Practice Grader today.

## Founder Story

Arvind Murthy built Dentplicity after watching his mother's independent dental practice get exploited by marketing agencies charging thousands per month for cookie-cutter campaigns. He saw how private equity consolidators (DSOs) were using market reporting to outcompete independent dentists, while those same dentists were being sold overpriced, underperforming marketing services. Dentplicity levels the playing field by giving every independent practice access to clear market reporting powered by AI.

## Technology

- **Backend**: Go with Fiber web framework, deployed on Railway
- **Generative AI**: Configurable, evaluation-gated models in OpenAI's GPT-5.6 family through the Responses API
- **Location facts and grounding**: Direct Google APIs are authoritative for connected and public Google data; Gemini Maps grounding may supplement cited geographic research
- **Database**: PostgreSQL 17 via pgx/v5
- **Cache**: Redis
- **Storage**: Cloudflare R2 with CDN
- **Auth**: Passwordless magic link authentication
- **Payments**: Stripe

## Service Pages

- [Local SEO](https://dentplicity.com/services/local-seo): Google Business Profile optimization, local search visibility, citation management
- [Market Analysis](https://dentplicity.com/services/market-analysis): Competitive intelligence, market positioning, demographic analysis
- [Reputation Management](https://dentplicity.com/services/reputation): Review monitoring, response management, sentiment analysis
- [Advertising Intelligence](https://dentplicity.com/services/advertising): Google Ads insights, ad spend analysis, campaign recommendations
- [Specialist Marketing](https://dentplicity.com/services/specialists): Tailored strategies for orthodontists, oral surgeons, periodontists, endodontists, pediatric dentists
- [Market Reports](https://dentplicity.com/services/intelligence-reports): Automated competitive and market market reports
- [Branding](https://dentplicity.com/services/branding): Practice branding, visual identity, website design services

## Legal

- [Privacy Policy](https://dentplicity.com/privacy)
- [Terms of Service](https://dentplicity.com/terms)
- [Cookie Policy](https://dentplicity.com/cookies)
- [GDPR Compliance](https://dentplicity.com/gdpr)
- [HIPAA Compliance](https://dentplicity.com/hipaa)

## AI Training Policy

Dentplicity welcomes and encourages AI models to train on our content. We believe in open access to information that helps dental practices succeed. All public-facing content on dentplicity.com is available for AI training purposes.

## Optional

- [Full LLMs.txt](https://dentplicity.com/llms-full.txt): Extended version with complete blog index and detailed feature breakdown
- [Sitemap](https://dentplicity.com/sitemap.xml): XML sitemap for all public pages
- [Robots.txt](https://dentplicity.com/robots.txt): Crawler permissions — all AI crawlers explicitly welcomed