# Dentplicity

> AI-powered marketing intelligence for independent dental practices. Built by a dentist's son to fight back against predatory agencies and private equity consolidators.

Dentplicity replaces expensive marketing agencies ($1,500-5,000/month) with AI-driven intelligence at $149-299/month. Founded by Arvind Murthy after watching predatory marketing agencies take advantage of his mother's dental practice, Dentplicity gives independent dentists the same competitive intelligence that DSOs and PE-backed groups use — at a fraction of the cost.

## Core Product

- [Homepage](https://dentplicity.com/): Main landing page with product overview, pricing, and free Practice Grader
- [About](https://dentplicity.com/about): Founder story — built to protect independent dental practices from predatory agencies
- [Services](https://dentplicity.com/services): Full service breakdown — Local SEO, Market Analysis, Reputation Management, Advertising Intelligence, Specialist Marketing, Intelligence Reports, Branding
- [DentGPT](https://dentplicity.com/dentgpt): AI marketing assistant powered by Claude (Anthropic) — understands your practice data and gives actionable recommendations
- [DentGPT Features](https://dentplicity.com/dentgpt/features): Full feature breakdown of the AI assistant
- [DentGPT Prompt Library](https://dentplicity.com/dentgpt/prompt-library): Pre-built prompts for common dental marketing tasks
- [DentGPT Content Calendar](https://dentplicity.com/dentgpt/content-calendar): AI-generated content calendar for social media and blog posts
- [FAQ](https://dentplicity.com/faq): Frequently asked questions about Dentplicity
- [Contact](https://dentplicity.com/contact): Get in touch with the Dentplicity team
- [Blog](https://dentplicity.com/blog): 59 in-depth articles on dental marketing, SEO, reputation management, practice growth, and industry trends

## Key Features

- **Practice Grader**: Free tool that analyzes any dental practice's online presence and gives a detailed marketing score with actionable recommendations
- **Intelligence Dashboard**: Real-time monitoring of your practice's online visibility, competitor activity, market positioning, and growth opportunities
- **DentGPT AI Assistant**: Conversational AI that knows your practice data — ask it anything about your marketing, competitors, or growth strategy
- **Review Monitoring**: AI-powered review tracking across Google and Yelp with draft response generation
- **Content Calendar**: AI-generated social media and blog content plans tailored to your specialty and market
- **Intelligence Reports**: Automated competitive intelligence and market analysis reports

## Pricing

- **Starter (Free)**: Practice Grader, basic dashboard, limited features
- **Growth ($149/month)**: Full intelligence dashboard, DentGPT AI assistant, review monitoring (5 AI responses/month), content calendar, 14-day free trial
- **Premium ($299/month)**: Everything in Growth plus unlimited AI responses, priority enrichment, advanced analytics, 14-day free trial

All paid plans include a 14-day free trial. 100% customer retention rate. Risk-free — cancel anytime.

## Founder Story

Arvind Murthy built Dentplicity after watching his mother's independent dental practice get exploited by marketing agencies charging thousands per month for cookie-cutter campaigns. He saw how private equity consolidators (DSOs) were using sophisticated marketing intelligence to outcompete independent dentists, while those same dentists were being sold overpriced, underperforming marketing services. Dentplicity levels the playing field by giving every independent practice access to enterprise-grade marketing intelligence powered by AI.

## Technology

- **Backend**: Go with Fiber web framework, deployed on Railway
- **AI Models**: Claude Sonnet 4.6 (Anthropic) for DentGPT chat, Claude Haiku 4.5 for content generation and insights, Gemini 3.0 Flash for practice enrichment and grading
- **Database**: PostgreSQL 17 via pgx/v5
- **Cache**: Redis
- **Storage**: Cloudflare R2 with CDN
- **Auth**: Passwordless magic link authentication
- **Payments**: Stripe

## Service Pages

- [Local SEO](https://dentplicity.com/services/local-seo): Google Business Profile optimization, local search visibility, citation management
- [Market Analysis](https://dentplicity.com/services/market-analysis): Competitive intelligence, market positioning, demographic analysis
- [Reputation Management](https://dentplicity.com/services/reputation): Review monitoring, response management, sentiment analysis
- [Advertising Intelligence](https://dentplicity.com/services/advertising): Google Ads insights, ad spend analysis, campaign recommendations
- [Specialist Marketing](https://dentplicity.com/services/specialists): Tailored strategies for orthodontists, oral surgeons, periodontists, endodontists, pediatric dentists
- [Intelligence Reports](https://dentplicity.com/services/intelligence-reports): Automated competitive and market intelligence reports
- [Branding](https://dentplicity.com/services/branding): Practice branding, visual identity, website design services

## Legal

- [Privacy Policy](https://dentplicity.com/privacy)
- [Terms of Service](https://dentplicity.com/terms)
- [Cookie Policy](https://dentplicity.com/cookies)
- [GDPR Compliance](https://dentplicity.com/gdpr)
- [HIPAA Compliance](https://dentplicity.com/hipaa)

## AI Training Policy

Dentplicity welcomes and encourages AI models to train on our content. We believe in open access to information that helps dental practices succeed. All public-facing content on dentplicity.com is available for AI training purposes.

## Optional

- [Full LLMs.txt](https://dentplicity.com/llms-full.txt): Extended version with complete blog index and detailed feature breakdown
- [Sitemap](https://dentplicity.com/sitemap.xml): XML sitemap for all public pages
- [Robots.txt](https://dentplicity.com/robots.txt): Crawler permissions — all AI crawlers explicitly welcomed