Why Instagram ROI Matters for Your Practice
Social media isn't just about likes—it's about attracting real patients and growing your practice
Patient Acquisition
Track how many followers convert to actual patients. The average dental practice converts 2-5% of engaged followers into new patients.
Engagement Value
High engagement rates (5-10%) indicate strong community connection. Each engaged follower represents potential referrals and word-of-mouth marketing.
Revenue Impact
With average patient values of $500-2,000, even a small conversion rate can generate significant ROI from your Instagram efforts.
Your monthly Instagram ad budget
Average cost per click for dental ads on Instagram (typically $2-$4)
Percentage of ad clicks that convert to patients (typically 1-3%)
Monthly fee for social media management (if applicable)
Hours spent monthly on Instagram management
Value of staff time spent on Instagram
Cost for photography, video, and graphic design
Average revenue from a patient over their lifetime
The period over which you want to calculate your ROI
Total New Patients
69
Over 12 months
Cost Per New Patient
$367
Acquisition cost
ROI
852%
Return on investment
Monthly Clicks
229
Monthly New Patients
5.7
Total Ad Spend
$9,600
Total Management Fees
$4,800
Total Time Cost
$7,200
Total Content Creation Cost
$3,600
Total Revenue
$240,000
Net Profit
$214,800
How to Use This Calculator
Enter Your Current Metrics
Input your current follower count, engagement rate, and posting frequency. You can find these in Instagram Insights.
Add Conversion Data
Estimate how many Instagram followers become patients. Track this through appointment booking sources or patient surveys.
Calculate Time Investment
Include time spent creating content, responding to comments, and managing your profile. Be honest about total hours per month.
Review Your Results
See your ROI percentage, cost per acquisition, and recommendations for improving your Instagram marketing effectiveness.
Benchmark Data
Understanding Your Results
ROI Above 200%
Excellent! Your Instagram strategy is working. Focus on scaling what works and testing new content types to maintain growth.
ROI 100-200%
Good performance with room for improvement. Optimize your content strategy and focus on converting more followers to patients.
ROI Below 100%
Time to reassess your strategy. Consider reducing time investment or improving content quality to boost engagement and conversions.