What separates million-dollar practices from everyone else? Information.
Fortune 500-LevelStrategic IntelligenceFor Ambitious Dental Practices
Fortune 500 companies pay millions for this level of strategic consulting. Large dental groups invest hundreds of thousands annually for similar insights. We bring that same caliber of analysis to independent practices—at a fraction of the cost.
OUR CONSULTING HERITAGE
Former Big Three Consultants
Combined Experience
47 Years
Fortune 500 Consulting
Healthcare Projects
$2.3B
In Practice Value Created
Dental Expertise
500+
Practices Analyzed
A Personal Commitment from Our Founder
Every intelligence report is authored and reviewed by million-dollar dentists who've walked in your shoes. I personally review each report before delivery—because I understand that behind every practice is a practitioner's dreams and a community that depends on them.
Our team includes successful practice owners from Midtown Manhattan to the suburbs of Indianapolis, from McDonough, Georgia to Lake Oswego, Oregon. We've seen what works in dense urban markets and sprawling suburban communities. This geographic diversity is our strength.
My Philosophy: Progress, Not Perfection
"I believe that small changes lead to big results. You don't need to revolutionize your practice overnight. Our reports identify the 20% of actions that will deliver 80% of your growth. That's the power of strategic intelligence—knowing exactly where to focus your limited time and resources."
— Arvind Murthy, Founder & CEO, Dentplicity
Who Invests in Strategic Intelligence?
Our reports aren't for everyone. They're designed for practices ready to make serious strategic moves.
Expansion-Minded Owners
Solo practitioners ready to scale to multiple locations or add associates need data-driven expansion strategies.
Typical Profile:
$1.5M+ annual revenue
Considering second location
5-15 years in practice
Acquisition Hunters
Groups and DSOs evaluating practices need comprehensive market analysis before making million-dollar decisions.
Typical Profile:
DSOs and practice groups
PE-backed buyers
Multi-practice owners
Market Defenders
Established practices facing new competition need intelligence to protect their market share and patient base.
Typical Profile:
10+ years established
Facing DSO competition
Premium fee schedules
Why Most Practices Stay Small (And How Intelligence Changes That)
Here's an uncomfortable truth: The difference between a $1 million practice and a $5 million practice isn't clinical skill. It's not even about working harder. It's about working smarter—with better information than your competitors.
Think about it. When Starbucks decides where to open a new location, they don't guess. They invest hundreds of thousands in location intelligence, demographic analysis, and competitive research. When Target launches a new product line, they know exactly who will buy it, where they shop, and what they'll pay.
Yet most dental practices make million-dollar decisions based on intuition and anecdotal evidence. They choose locations because "it feels like a good area." They set prices based on what they've "always charged." They market to everyone instead of their ideal patients.
The Intelligence Advantage
Our reports give you the same analytical advantage that Fortune 500 companies take for granted. Imagine knowing:
- •Exactly which procedures your market needs most (and will pay premium prices for)
- •The specific weaknesses in each competitor's operation that you can exploit
- •Which neighborhoods will grow 40% in the next 5 years (before property prices spike)
- •The exact marketing messages that resonate with your highest-value patient segments
- •Why certain practices dominate despite inferior facilities or technology
This isn't about working harder—it's about making better decisions. One strategic pivot based on solid intelligence can add more revenue than years of incremental improvements. That's why large dental groups invest millions in market research. They understand that information is leverage.
The question isn't whether you can afford strategic intelligence. It's whether you can afford to compete without it.
Real Returns from Real Intelligence
Our reports don't just identify opportunities—they quantify them. Here's what strategic intelligence has delivered for practices like yours.
Orthodontic Practice - Phoenix Market
Competitive analysis revealed underserved adult Invisalign market. Practice pivoted marketing strategy and staffing to capture this segment.
+$680K
Additional Revenue Year 1
47%
Increase in Adult Patients
453x
ROI on Report Investment
Multi-Location General Practice - Dallas Suburbs
Market analysis identified optimal location for third practice based on demographic gaps and competitor weaknesses. Acquisition strategy included.
$2.3M
Practice Acquisition Value
18mo
Payback Period
$4.7M
Portfolio Value Increase
Cosmetic-Focused Practice - Miami Beach
Pricing optimization study revealed practice was undercharging by 30% compared to market positioning. Implemented tiered pricing strategy.
+28%
Average Case Value
-5%
Patient Volume (Intentional)
+$920K
Annual Profit Increase
The Consulting Difference: How We Think About Your Business
The 80/20 Principle in Practice
Fortune 500 consultants are masters of leverage. We're trained to find the 20% of actions that deliver 80% of results. For dental practices, this often means:
Instead of: "Market to everyone"
We identify: The 3-4 patient segments that generate 70% of your profit. One practice discovered that teachers represented only 8% of patients but 35% of revenue—they had great insurance and referred colleagues constantly.
Instead of: "Offer every service"
We recommend: Focus on procedures where you have competitive advantage. A GP trying to compete with specialists in everything will lose. But becoming THE practice for same-day crowns? That's a winning position.
The Framework Thinking Advantage
Consultants don't just solve problems—we create systems for solving categories of problems. Your report includes proven frameworks adapted from our corporate work:
The 3C Framework (Company, Customers, Competitors)
We analyze your practice's capabilities against patient needs and competitor offerings. This reveals "blue ocean" opportunities—services patients want that no competitor provides well.
The Value Chain Analysis
We map every step of your patient journey from awareness to advocacy. This identifies friction points costing you patients and profit. One practice was losing 30% of new patients at scheduling simply because their phone system was confusing.
The Growth Matrix
We evaluate four growth paths: more patients, higher case values, better retention, and new services. Then we quantify each opportunity and recommend the optimal sequence. Growth isn't random—it's engineered.
Data That Drives Decisions
Corporate clients expect recommendations backed by irrefutable data. We bring that same rigor to dental practices. But we translate complex analytics into clear action:
"Your average patient drives 8.3 miles to your practice, but 73% of residents within 3 miles don't know you exist. A targeted local awareness campaign could add 200 new patients annually at just $65 acquisition cost—compared to your current $180 average."
— Actual insight from client report
Our Meticulous Research Process
Every report follows our proven 3-phase methodology developed over hundreds of consulting engagements. This isn't a quick AI output—it's a comprehensive strategic analysis that takes 4 weeks to complete.
Why Our Process Takes Time
When Fortune 500 companies hire consultants, they expect depth, not speed. The same rigor that uncovers billion-dollar opportunities for corporations can transform your practice. But real insights require real investigation.
We've seen too many practices make expensive mistakes based on surface-level analysis. A competitor might appear weak online but dominate through referral networks. A neighborhood might seem affluent but lack dental insurance coverage. These nuances matter—and finding them takes time.
Discovery & Intake
Week 1
We begin with a 90-minute strategy session to understand your practice's unique position, goals, and challenges. This isn't a sales call—it's a working session with a former consultant who's analyzed hundreds of practices.
Discovery Story:
"During one intake session, a dentist mentioned offhandedly that the local university was expanding their dental school. What seemed like bad news—more competition—became the foundation of their growth strategy. We identified an opportunity to become the school's preferred provider for complex cases, ultimately adding $400K in specialized procedures annually."
What We Gather:
- • Current financial performance
- • Growth objectives & timeline
- • Competitive landscape concerns
- • Operational constraints
What You Receive:
- • Custom research framework
- • Key hypotheses to test
- • Timeline & milestones
- • Data request list
Deep-Dive Analysis
Weeks 2-3
Our team conducts exhaustive research using the same methodologies we employed at Fortune 500 consulting firms. Every data point is verified, every assumption tested. This phase is where the magic happens—where we uncover the opportunities hiding in plain sight.
Analysis Breakthrough:
"For a pediatric practice in Atlanta, our competitive analysis revealed that every competitor closed at 5 PM. By analyzing local employment data, we discovered that 68% of parents worked until 6 PM. Adding evening hours two days a week captured an entirely unserved market segment, increasing new patient flow by 40% within three months."
This isn't desk research. We conduct mystery shopping calls, analyze thousands of online reviews with AI, map traffic patterns, study demographic shifts, and even analyze competitor job postings to understand their expansion plans. We leave no stone unturned.
Market Analysis:
- • Demographics mining
- • Psychographic profiling
- • Economic indicators
- • Growth projections
Competitive Intel:
- • Mystery shopping
- • Digital footprint analysis
- • Pricing benchmarks
- • Service gap mapping
Opportunity Sizing:
- • Revenue modeling
- • Patient flow analysis
- • Capacity optimization
- • ROI calculations
Strategic Synthesis & Delivery
Week 4
We transform raw analysis into actionable strategy. Your report isn't just data—it's a roadmap to becoming the dominant practice in your market. This is where consulting experience matters most: knowing which insights drive action and which are merely interesting.
Strategy Success:
"A general practice in Denver was considering expensive radio ads. Our analysis showed their ideal patients—young professionals—had a 94% smartphone usage rate but only 12% regular radio listening. We redirected that budget to targeted social media, generating 3x more new patients at 40% lower cost. That's the power of data-driven strategy."
Your final report is a masterpiece of strategic thinking. We present findings in the same format used in Fortune 500 boardrooms, but translated for dental practice owners. Every recommendation includes implementation steps, cost estimates, and projected returns.
Report Deliverables:
- • 60-80 page strategic report
- • Executive summary (5 pages)
- • Implementation roadmap
- • Financial projections model
- • Quick-win action list
Presentation & Support:
- • 2-hour strategy presentation
- • Q&A with consultants
- • 30-day follow-up included
- • Implementation guidance
- • Success metrics dashboard
The First Step to Becoming a Million-Dollar Practice
Every successful practice transformation starts with understanding exactly where you are and precisely where the opportunities lie. Our reports provide that clarity.
87%
of our clients reach their growth targets within 18 months
3.2x
average ROI on strategic initiatives identified in our reports
$1.4M
average revenue increase for practices following our roadmap