PPC ROI Calculator for Dental Practices
Calculate the true return on your pay-per-click advertising investment and optimize your campaigns for maximum patient acquisition
Why PPC ROI Matters for Your Practice
Optimize Budget Allocation
Understanding your PPC ROI helps you allocate your marketing budget to the most profitable campaigns and keywords, maximizing your patient acquisition efficiency.
Scale What Works
Identify high-performing campaigns with strong ROI and scale them up while cutting underperforming ads, ensuring every dollar works harder for your practice.
Justify Marketing Spend
Clear ROI calculations help you justify marketing investments to partners and make data-driven decisions about expanding or adjusting your advertising strategy.
Calculate Your PPC ROI
Your monthly Google Ads budget (excluding management fees)
Average cost per click for dental keywords (typically $5-$15)
Percentage of ad clicks that convert to patients (typically 3-7%)
Monthly fee for Google Ads management (if applicable)
The average revenue generated by a patient over their lifetime
The period over which you want to calculate your ROI
Total New Patients
150
Over 12 months
Cost Per New Patient
$200
Acquisition cost
ROI
1650%
Return on investment
Monthly Clicks
250
Monthly New Patients
12.5
Total Ad Spend
$24,000
Total Management Fees
$6,000
Total Revenue
$525,000
Net Profit
$495,000
How to Use This Calculator
1Enter Your Campaign Data
- • Monthly Ad Spend: Total amount spent on PPC ads
- • Management Fees: Agency or tool costs (if any)
- • Total Clicks: Number of clicks your ads received
- • Landing Page Conversions: Form fills or calls
2Add Patient Value Data
- • Appointment Show Rate: % of bookings that show up
- • Treatment Acceptance: % that accept treatment
- • Average Patient Value: First year revenue
- • Lifetime Value: Total expected revenue per patient
Understanding Your Results
ROI Benchmarks
- ✓300%+ ROI: Excellent - Scale these campaigns
- ✓150-300% ROI: Good - Optimize for improvement
- ✗Below 150% ROI: Poor - Needs major changes
Key Metrics to Track
- •Cost Per Acquisition: Total cost per new patient
- •Conversion Rate: Clicks to appointments ratio
- •Quality Score: Google's ad relevance rating
Pro Tip: Include All Costs
For accurate ROI, include all associated costs: ad spend, management fees, landing page development, call tracking, and staff time for follow-up. This gives you the true picture of your PPC investment.
Ready to Maximize Your PPC ROI?
Join thousands of dental practices using Dentplicity to optimize their marketing spend and grow their patient base