Why Your Website ROI Matters
24/7 Patient Acquisition
Your website works around the clock, converting visitors into patients even while you sleep
Measure Real Impact
Track exactly how many patients and how much revenue your website generates
Optimize Investment
Understand if your website is underperforming and where to improve for maximum returns
The average revenue a patient generates over their lifetime
The one-time cost to build or redesign your website
Monthly cost for hosting, updates, and maintenance
The number of visitors to your website each month
Percentage of visitors who become patients (typically 0.5-2%)
Expected conversion rate after website improvements
The period over which to calculate ROI (typically 24-36 months for websites)
Additional Patients
192
Over 24 months
ROI
7714%
Return on investment
Net Revenue
$663,400
Revenue minus costs
Current Monthly Conversions
5 patients/month
Improved Monthly Conversions
13 patients/month
Additional Monthly Patients
8 patients/month
Website Development Cost
$5,000
Maintenance Cost (24 months)
$3,600
Total Investment
$8,600
Total Additional Revenue
$672,000
Net Profit
$663,400
Understanding Website ROI for Dental Practices
Your website is your practice's digital front door. A well-designed dental website converts visitors into patients through effective design, clear calls-to-action, and user-friendly experience. This calculator helps you estimate the potential return based on improved conversion rates from a new or redesigned website.
Website Conversion Factors
Several factors influence your website's conversion rate, including page load speed, mobile responsiveness, clear calls-to-action, compelling content, easy navigation, online scheduling options, and trust indicators like reviews and credentials.
Key Website Metrics to Track
- Conversion Rate: Percentage of visitors who become patients
- Bounce Rate: Percentage who leave without taking action
- Time on Site: How long visitors engage with your content
- Traffic Sources: Where your visitors come from
Expert Tip
The most effective dental websites include online scheduling, clear service information, before/after galleries, patient testimonials, and team information. These elements build trust and make it easy for potential patients to take action.
Clear Calls-to-Action
Include prominent "Schedule Appointment" or "Contact Us" buttons on every page. Make it easy for visitors to take the next step with your practice. The best CTAs are visually distinct and use action-oriented language.
Mobile-First Design
Ensure your website looks and functions perfectly on smartphones and tablets. With over 60% of dental searches happening on mobile devices, a responsive design is essential for capturing these potential patients.
Fast Loading Speed
Optimize images, minimize code, and use a reliable hosting provider to ensure your website loads in under 3 seconds. Every second delay in page load time decreases conversions by 7%.
Trust Indicators
Include patient testimonials, before/after photos, credentials, awards, and association memberships. These elements build credibility and help potential patients feel confident choosing your practice.
How to Use This Calculator
- 1
Enter Your Current Website Metrics
Input your monthly website visitors and conversion rate. If unknown, use industry averages of 1,000 visitors and 2% conversion.
- 2
Add Your Website Investment
Include initial design costs plus monthly hosting and maintenance fees to see your total investment.
- 3
Input Patient Value
Enter your average patient lifetime value. This helps calculate the true revenue impact of your website.
- 4
Review Your Results
See your website ROI percentage, monthly revenue generated, and optimization opportunities.
Understanding Your Results
Website ROI Benchmarks
- Excellent: 400%+ ROI within first year
- Good: 200-400% ROI indicates healthy performance
- Needs Work: Under 200% suggests optimization needed
Ways to Improve Website ROI
- Improve page load speed and mobile experience
- Add clear calls-to-action on every page
- Implement SEO to increase organic traffic
- Add patient testimonials and reviews
Ready to Build a High-Converting Website?
Let Dentplicity help you create a website that attracts and converts new patients