Responding to reviews takes time. These templates give you a starting point—customize them to make each response personal and genuine.
Never confirm someone is a patient or reference specific treatments, even if they mention details in their review.
5-Star Review Templates
General Thank You
Thank you so much for the wonderful review, [Name]! We're thrilled to hear you had a great experience. Our team works hard to make every visit comfortable, and it's wonderful to know it shows. We look forward to seeing you at your next visit!
Team Mention
Thank you for the kind words, [Name]! I'll be sure to share your feedback with our team—they'll be so happy to hear it. We love what we do, and patients like you make it even better. See you next time!
First Visit
Welcome to our dental family, [Name]! We're so glad your first visit exceeded expectations. Thank you for trusting us with your care. We look forward to many more visits!
Referral Thank You
Thank you for the amazing review, [Name]! Referrals from patients like you are the highest compliment we can receive. We're grateful for your trust and can't wait to see you again!
Treatment Success
So happy to hear you're loving your results, [Name]! Thank you for sharing your experience. It was a pleasure working with you, and we're thrilled with how everything turned out. Enjoy that smile!
4-Star Review Templates
Positive with Room to Improve
Thank you for the great review, [Name]! We're glad you had a positive experience. We're always looking to improve—if there's anything we could have done better, we'd love to hear about it. See you at your next visit!
Acknowledge Specific Praise
Thanks so much for your feedback, [Name]! We're happy to hear [specific thing they praised] made your visit better. If there's anything we can do to earn that 5th star next time, don't hesitate to let us know!
3-Star Review Templates
Mixed Feedback
Thank you for taking the time to share your feedback, [Name]. We're glad some aspects of your visit were positive, but clearly there's room for us to improve. We'd love to learn more about how we can do better. Please feel free to contact us at [phone/email] so we can discuss your experience.
Wait Time Issue
Thank you for your honest feedback, [Name]. We apologize if your wait was longer than expected—we know your time is valuable. We're continually working to improve our scheduling. We'd appreciate the chance to provide a better experience next time.
2-Star Review Templates
Apologetic and Solution-Focused
I'm sorry to hear your visit fell short of expectations, [Name]. This isn't the experience we strive for, and I'd like the opportunity to make things right. Please contact me directly at [phone/email] so we can discuss what happened and how we can improve.
Communication Issue
Thank you for sharing your concerns, [Name]. Clear communication is something we take very seriously, and I'm sorry if we missed the mark. We'd appreciate the chance to discuss this further and ensure we do better going forward. Please reach out to [contact info].
1-Star Review Templates
General Negative
I'm truly sorry about your experience, [Name]. This is not the standard of care we hold ourselves to, and I take your feedback seriously. I would like to personally address your concerns. Please contact me at [phone/email] at your earliest convenience so we can discuss this and make things right.
Billing Complaint
I'm sorry to hear about the confusion regarding your bill, [Name]. We always strive for transparency in pricing and insurance estimates. I'd like to review your account personally and address your concerns. Please contact our billing coordinator at [phone] so we can resolve this for you.
Pain/Discomfort Complaint
I'm so sorry to hear about the discomfort you experienced, [Name]. Patient comfort is our top priority, and I'm disappointed we fell short. Please contact us at [phone] so we can follow up on your care and ensure you're feeling better. We want to make this right.
Staff Complaint
Thank you for bringing this to my attention, [Name]. The interaction you describe does not reflect our values or the level of service we expect from our team. I take this very seriously and will be addressing it internally. Please contact me directly at [email] so I can learn more.
Personalization Tips
Always Include
- Their name (if shown)
- Reference to something specific they mentioned
- Your name and title
- Contact info for follow-up (on negatives)
Vary Your Responses
Don't copy-paste identical responses. Google and patients notice. Vary:
- Opening phrases
- Sentence structure
- Closing lines
Response Timing
- Negative reviews: Within 24-48 hours
- Positive reviews: Within a week
- Consistency: Respond to most reviews, not just negatives
DentGPT generates personalized, HIPAA-compliant review responses in seconds—unique every time. Get started free →
The Bottom Line
These templates are starting points—personalize each response to show genuine care. Responding to reviews builds trust, improves SEO, and shows prospective patients that you're engaged. Make it a habit, and watch your reputation grow.