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Methodology

We see what your competitors are doing.
You see what we see.

Most dental marketing tools start with a dashboard. We start with the data — grounded research across your competitors, your market, your patient demographics, and your local search position. Then we synthesize, score, and explain.

A two-phase intelligence pipeline

Every practice that signs up runs through the same pipeline. Phase 1 gathers grounded evidence. Phase 2 synthesizes it into a scored, structured intelligence brief.

01
~25 seconds

Phase 1 — Grounded research

Three parallel grounded-search calls to Google Gemini, each anchored to verifiable web sources. We don't ask the model what it thinks — we ask it to show us evidence.

  • 1A Practice + digital footprint (website, GBP, citations)
  • 1B Market + competition (DSOs, independents, demographics)
  • 1C Tactical intelligence (recent expansions, hiring, marketing moves)
02
~15 seconds

Phase 2 — Structured synthesis

Five parallel synthesis calls turn Phase 1's narrative evidence into structured JSON. Every claim is typed, scored, and traceable back to its source.

  • 2A Practice core (specialty, scale, positioning)
  • 2B Market intelligence (saturation, opportunities)
  • 2C Demographics + social (target patient profile)
  • 2D Strategy (recommended next moves)
  • 2E Tactical synthesis (DSO threat & defense)
Calibrated confidence

Every claim gets a confidence score

Most AI tools tell you the answer. We tell you the answer and how sure we are. Each metric we surface carries a five-tier confidence score so you know what's verified, what's estimated, and what's an inference.

1.00
VerifiedDirect measurement against a primary source. Zero hallucination risk.
0.90
High confidenceTriangulated across two or more independent grounded sources.
0.75
EstimatedOne reliable source, or a calibrated model estimate within tight bounds.
0.50
InferredReasoned from indirect signals. Useful, but worth verifying before acting.
0.25
Likely hallucinationFlagged for human review. Will never drive automated recommendations.

What we see, and where we see it

Every Dentplicity dashboard is assembled from these five data streams. Free practices see a snapshot. Practice Intelligence subscribers see continuous monitoring.

Google Gemini (grounded research) Practice profile, competitive landscape, DSO presence, recent tactical moves. Grounded in Google Search.
Google Places API Competitor map, business hours, photo coverage, rating & review count baseline.
Premium BrightLocal Geo-grid local rank tracking (5×5 grid, weekly), citation health across 80+ directories, listings management push, multi-platform review aggregation. The same data infrastructure dental marketing agencies use.
Anthropic Claude DentGPT agentic chat, card-level narrative insights, AI-drafted review responses. Sonnet for reasoning, Haiku for bulk generation.
Audit trail

Every action is traceable

When DentGPT makes a change to your practice data, it logs the action — what changed, when, by which tool, with what confidence. You can undo any action. You can see every action your AI assistant has ever taken. Most practices never look. The fact that they could is why they trust the system.

See what we see for your practice

Run a free intelligence report. The pipeline above runs end-to-end in about 40 seconds. No credit card.